Yarmouk University: Launch of World Quality Week under the theme ‘Think Differently: The Journey of Quality from Performance to Creativity’

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Yarmouk University President, Professor Malek AlSharairi, stated that quality in education is no longer an option, but a strategic path that guides educational institutions toward sustainable excellence. He affirmed Yarmouk University’s belief that quality is an institutional value practiced daily in teaching, scientific research, and community service.

During the opening of the World Quality Week event, themed “Think Differently: The Journey of Quality from Performance to Creativity”, organized by the Accreditation and Quality Assurance Center at the university — as part of the closing ceremony of the project “Integrating the Water-Energy-Food-Environment Nexus into Engineering Education for Sustainable Development in Jordan” — AlSharairi emphasized that organizing this event reflects Yarmouk University’s firm commitment to promoting a culture of quality and excellence and continuously enhancing academic, administrative, and professional performance.

He added that the World Quality Week provides an important platform for exchanging ideas and experiences and reviewing international practices in higher education development. It also represents Yarmouk University’s message that it continues to move confidently toward becoming a hub for innovation, a home for thought, and a beacon of positive change.

AlSharairi stressed the university’s ongoing efforts to become a national, regional, and global model in academic and administrative transformation toward quality and innovation. He noted that the university’s vision rests on three main pillars: academic and research excellence, smart digital transformation in all educational and administrative processes, and international openness and global collaboration through strategic partnerships with distinguished universities and institutions worldwide.

In the same context, Dr. Ali Shhadeh, Director of the Accreditation and Quality Assurance Center, explained that this year’s theme, “Think Differently: The Journey of Quality from Performance to Creativity”, serves as a compass for action, affirming that quality is not a paper to be signed or a procedure to be completed, but rather a pursuit of excellence — a journey from simply performing duties to innovating in ways that benefit students and elevate the university and the nation.

He also highlighted the center’s mission to act as a bridge between planning and implementation and to serve as a facilitator and supporter for colleges and administrative units in their journey toward creativity and excellence. Dr. Shhadeh reviewed the center’s key achievements this year, including the issuance of a peer-reviewed training guide designed to direct faculty members toward mastery and unify efforts within a clear framework.

The opening activities included a panel discussion titled “Quality of Education in the Era of Digital Transformation”, moderated by Dr. Heba Al-Qar’an, with participation from Prof. Iyad Al-Khader, Vice President of the German Jordanian University; Prof. Iman Al-Bashiti, Vice President of Jadara University; and Prof. Ruba Al-Bataineh, Vice President of Yarmouk University.

The first day’s events also featured the “Quality Spark” competition, a workshop titled “Risks and the Quality Management System”, and a segment titled “Through the Eyes of Quality, We See Our Achievements”, which included a presentation of the Accreditation and Quality Assurance Center’s accomplishments, the launch of the Digital Competencies Project, the “Pulse – A Step Closer to Psychological Well-being in the Workplace” initiative, a presentation on the importance of surveys, participation in the BOLD project, and the launch of the university’s new strategic plan.

 

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