The Minister of Industry, Trade, and Supply and the Minister of Labor, Youssef Al-Shamali, sponsored the opening ceremony of the international conference "New Trends in the Business Environment", which was organized by the Faculty of Business at Yarmouk University for two days in the Dead Sea region, with the participation of 90 researchers from 7 Arab and foreign countries. In his opening speech, Al-Shamali stressed that Yarmouk University is a place for scientific figures and distinguished graduates at the national, Arab, and international levels, pointing out the importance of the conference as it deals with an important topic that has become one of the most important requirements for achieving an integrated and sustainable economic renaissance represented by creating an advanced business environment that is supportive of various sectors. He also stressed the importance of linking the outputs of scientific research on modern trends in the business environment and the various aspects of economic operations, such as production, innovation, and marketing. Al-Shamali then stated that the government pays much attention to developing the business environment in the Kingdom and implementing sustainable tools to consolidate the elements of developing the business environment, which the government views as the foundation for achieving a sustainable economic renaissance, which provides new job opportunities and achieves social welfare and economic immunity.
For his part, the President of the University, Professor Islam Massad, confirmed that Yarmouk University is moving rapidly and steadily to become a comprehensive university in which the various branches of knowledge and their precise specializations are integrated in three components: a distinguished university teaching system that keeps pace with what the developed world has achieved, precise scientific research that responds to the needs of the nation, and serving the local, Arab, and humanitarian community through openness to the nation’s institutions and building partnerships with them. He added that the University is interested in progressive modernization and development to achieve high performance for its academic and administrative units and raise their productivity as evident in conducting a comprehensive review of the legislation regulating university work and having a thoughtful, systematic, and verified update according to scientific foundations of study plans at all stages. He also pointed out that the University’s keenness to hold this important scientific conference stems from its belief in the exchange of experiences, opinions, and viewpoints among researchers and scientists.
The Dean of the Faculty - Chairman of the Conference-, Dr. Michel Swaidan, said that the idea of organizing the conference is triggered by the University’s plan to benefit from the involvement of business organizations in developing institutional performance in the business sector and enhancing good governance of economic, financial, and administrative policies. He then pointed out that Yarmouk University, through its Faculty of Business, is interested in capturing any advancements in the field of business environment, as made evident in the Faculty’s endeavor to develop its study plans and curricula at the undergraduate and graduate levels. He also pointed to the new study programs developed by the Faculty at the undergraduate level, explaining that some of these programs are already approved, such as “Supply Chain Management and Logistics Sciences” while some others are on their way to approval, such as “Financial Technology (FinTech)”. He then mentioned that the Faculty launched the “E-Marketing” program last year and the “Leadership and Entrepreneurship” program three years ago.
The Deputy Dean of the Faculty of Business - Head of the Conference Preparatory Committee, Dr. Buthaina Kharabsheh, confirmed that the conference comes in the context of the Faculty’s vision towards leadership, progress, and support of the process of education, scientific research, and community service locally, regionally, and globally. She added that the importance of holding such event stems from the Faculty’s futuristic plans of moving towards more important changes in the business environment, which is characterized by rapid technological development and digitization. She then thanked the participants coming from seven countries, namely Jordan, Saudi Arabia, Qatar, Palestine, Malaysia, Britain, and Nigeria, stating that the scientific papers included in the conference program covers several topics, which are accounting, finance, business administration, marketing, economics, management, public administration, and health services management.
